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Peek email reader When everybody thought of Blackberry and Palm Treo as the latest gadgets to take advantage of push e-mail services that let you check your email accounts anytime, anywhere,  the firm Peek Inc. announcing the upcoming release of an appealing designed handheld called simply Peek, which mission is exactly make easier for mobile users take a peek to their emails on the go. Peek Inc. is a Californian Corporation that raised 15 million from L Capital Partners and RRE Ventures LLC in December 2007 after marketing successfully Genesis, a proprietary video streaming platform with top-notch technology. However this time the company is focusing on the mobile market in the knowledge that many consumers do not need a full featured device, often costly, just to check their email messages. May sound laughable but this is much like recall the times when people thought of microwaves ovens as the latest technology to make fresh popcorn exclusively. During the announcement of Peek handheld, Amol Sarva, CEO of Peek Corporation said, “We removed unnecessary costs from the device that people weren’t willing to pay for.”

This philosophy will surely be greatly appreciated by housewives needing to stay in touch via email with husband and children, students, sales agents, and many others that do not require the sophistication of a full packed Office suite or other virtual gizmos available in Smartphones, Pocket PCs, PDAs and Ultra Portable Notebooks. Peek Inc. is planning the nationwide release via of the Peek handheld device by September 15 via Target Corp. at a retail price of $100.

Along with the handheld, Peek will also provide a mobile email service through the Peek Network, which goal is offer unlimited access to Webmail, POP3 and IMAP account for only $20 USD a month. Peek’s mobile infrastructure is  provided by T-Mobile USA Inc., guaranteeing coast to coast wireless coverage.

Another great advantage of Peek’s gadget is will not be any limitation accesing major Webmail services, including but not limited to Google’s Gmail, Microsoft’s Webmail services (Hotmail, Live and MSN) or any others, as occurred with some providers in the early stage of the push email service.

When it comes to the mobile market, Peek is betting to provide a specific solution for target people. This is much likely the concept behind a series of gadgets with similar goal such as Kindle, an e-reader launched by Amazon past year that provides digital books download connecting with the Sprint Nextel cellular network.

Some critics have pointed their fing toward IXI Mobile Inc., a company that previously tried to break into the mobile mainstream with Ogo, another email reader gizmo that also provided text and instant messaging capabilities via AT&T network in 2004. Ogo’s lack of success forced IXI Mobile to discontinuing the service one year later.

Nonetheless. Peek has an optimistic vision in the knowledge that the mobile market has mature and push email is now a real need to keep communications among enterprises clients and regular subscribers. Peek handheld, opposite to Ogo, will born in the right moment when demand for this type of gadgets is granted and will not be attached to long-term contracts or need to subscribe to additional services to unlash its capabilities.

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