Just one day before Lenovo will launch their stylish LePhone, a wholesaler unveils that the price of the smart phone will be set at 2,650 RMB yuan ($389), a local web site said on Monday (May 10, 2010).

"The online order price of LePhone will be set at 2,899 yuan ($425), and the group shopping price will be set at 2,650 yuan ($389). The packages include double batteries and two chargers,” said a Sichuan-based cell phone wholesaler, as quoted by the Beijing-based Sohu.com on may 10.

LePhone Rival Apple iPhone with low Price Strategy in Mobile Smartphone Market

If the price is true, Lenovo LePhone will kick off its game with Apple iPhone through a low price strategy. LePhone’s price will only equal half of the iPhone’s, even when Apple just cut the prices of iPhone handsets in the Chinese market.

China Unicom, the nation’s third-biggest mobile phone operator and Apple iPhone’s partner in the market, announced on April 30 that it would cut the price of iPhone 3G (8GB), the cheapest version in the iPhone line, from 5,999 RMB yuan ($880) to 4,999 yuan ($730). They also cut the price of iPhone 3GS 16GB from 6,999 yuan ($1,026) to 5,888 yuan ($863), and iPhone 3GS 32GB from 7,999 yuan ($1,173) to 6,999 yuan ($1,026). The prices of iPhone models are obviously much higher than the LePhone’s.

According to an earlier LePhone report, Lenovo President Liu Chuanzhi said that mobile Internet products would account for 10-20 percent of the computer giant’s total revenue in five years, and they would not expect to make money from mobile Internet products until two years later.

Lenovo plans to use their abundant cash reserves to expand their mobile phone business in the Chinese market as soon as possible. under this circumstance, low-price strategy is one of their best choices. currently Lenovo has 3 billion yuan ($450 million) of cashes, which can help the company support the expansion to the smartphone market.

Mobile Phone Operators help Lenovo LePhone Defeat Apple iPhone in 3G Smartphone Market

Support from local mobile phone operators is another means that Lenovo LePhone will use to defeat iPhone. According to the Ministry of Industry and Information Technology (MIIT), China’s number of 3G users will increase from 10 million to 30 million between 2009 and 2010.

China Mobile, China Telecom and China Unicom will, respectively take around one third of the market. but Apple iPhone only supports China Unicom’s WCDMA network, which means that iPhone will lose two third of the market if Apple can do its best in the WCDMA market. by comparison, Lenovo LePhone supports China Mobile’s TD-SCDMA, China Unicom’s WCDMA and China Telecom’s CDMA2000 networks, and will no doubt have better chances to gain more shares in the 3G smartphone market.

Lenovo LePhone Strikes Apple iPhone at Low Price $389

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Microsoft announced on Monday morning that it was increasing the price of an Xbox Live Gold membership by $10, from $49.99 to $59.99 a year, including for existing members in the U.S. starting November 1st. Members in the U.K., Canada and Mexico will also see price increases. the new price, the first time the company has ever raised its rates, represents a 20% increase, which will likely have a significant impact on the revenues of the moneymaking service.

The company is also raising the 3-month price of Gold membership from $19.99 to $24.99 and 1-month price from $7.99 to $9.99. But those who act quickly may be able to get a 1-year lock in price of $39.99, according to a special deal that launched on Monday as well.

“Since launching Xbox LIVE in 2002 we have continually added more content and entertainment experiences for our members, while keeping the price the same,” wrote Xbox Live’s director of programming, Larry Hryb, in a blog post. “We’re confident that when the new pricing takes effect, an Xbox LIVE Gold membership will continue to offer the best value in the industry.”

A move like this has been anticipated for a while, notably when Wedbush Morgan analyst Michael Pachter last December predicted that Xbox Live would raise its price to as much as $100 a year in a couple of years. Microsoft hasn’t made that big of an increase yet, but I still expect lots of backlash from the videogame community. Here’s why they’ll be wrong.

Since Xbox Live Gold began, it has steadily added new features on top of its basic offering, which includes providing the infrastructure for online multiplayer matches. the latest is an exclusive partnership with ESPN announced last June, where Gold members will get access to more than 3,500 live sports games and on-demand access to featured content from the NBA, MLB, NCAA Football and Basketball, and others. the online game network has also added services like Netflix streaming (free if you’re already a member of the movie rental service) and Facebook and Twitter integration. though it’s a 20% price increase, that’s still just a cost of $5 per month. in comparison, a basic Netflix account costs $9 per month.

In addition, Sony also just started a premium subscription tier for PlayStation Network in June called PlayStation plus that costs $49.99 a year. plus gives subscribers access to things like free downloadable games, discounts and full game trials. Microsoft’s new price of $60 a year isn’t so much of a hike in comparison. both Gold and plus have some similar features, but Gold has a stronger online multiplayer network and the ESPN deal.

For Microsoft, the modest price increase is a smart move, because it’s a way to capitalize on its increasingly popular online network, with around 12.5 million Gold members (and another 12.5 million non-paying Silver members). Xbox Live’s total revenues are already impressive: it has passed the $1 billion mark from both subscriptions and sales of virtual items like movies, music, games and avatar accessories. Xbox Live’s 12.5 million Gold members currently garner about $625 million a year, as I calculated a while back. But at $60 a year now, those Gold members could potentially contribute $750 million a year in revenue. given the more than $625 million in sales of virtual items, total yearly revenues of Xbox Live could now reach around $1.4 billion.

The timing of the increase makes sense for Microsoft because it is about to launch Kinect, its new motion-sensing add-on to the Xbox 360 console. the company expects Kinect to draw in a lot of new users to the Xbox platform, mostly from casual gamers. once on the platform, Microsoft then likely hopes to convert new users into paying Gold subscribers.

Will this all work? though there will be some unrest, most existing Gold members will probably continue subscribing based on the proven strength and value of Microsoft’s network. as to whether Xbox Live will see that flood of new users, that depends on whether Kinect will really be able to attract lots of casual gamers. because of the relatively high cost of buying into Kinect if one is completely new to Xbox 360, I have doubts about whether it can. But it will certainly be interesting to see what happens when Kinect arrives on November 4th.

Microsoft Raises Price For Xbox Live Gold Membership

Apple has deployed its indigenously designed ARM-based A4 processor in a number of new devices, including the iPad, iPhone 4 and upgraded iPod touch.

But why? what makes the chip – which is manufactured by Samsung – so appealing to Apple?

Well, Jeff Brown and David Carey of UBM TechInsights told TG Daily that the powerful and popular processor provides the Cupertino-based company with a significant number of cost-related benefits.

"for example, the A4 decreases overall IC cost across all Apple devices. that is why the new iPod touch and Apple TV are tagged at lower price points, while the manufacturing costs of the iPad and the iPhone have also dropped concurrently," explained Brown and Carey.

"Of course, there is also the ease of implementation of design. by deploying the A4 processor across multiple platforms, it makes it easier for Apple’s internal design team to develop the software and firmware for each device. 



"and by using the A4 in Apple TV (as we’re speculating), this mobile applications processor now is a processor – its reuse in this application redefines its purpose."


The two also noted that Apple’s recent product refresh illustrates Club Cupertino’s "tried-and-true" process of reusing (effective) components in new products.

"with the Apple TV, we can expect to see the A4 and the same Broadcom BCM4329 wireless chip that has been used in the iPod Touch, iPad and iPhone 4. 

"and with the iPod Touch, you’ll see the A4 (confirmed), the Retina display (which means the same TI touchscreen controller), the same image sensors from Omnivision and the same gyroscope from ST Micro (the LIS331DLH)."


Additional component breakdown and cost estimates include: 32GB version of Apple iPod Touch

  • Main Electronics – $94.00
  • Battery – $2.50
  • Display/Touchscreen – $32.00
  • Cameras – $5.50
  • WiFi/BT – $5.00
  • Non Electronic parts – $8.00
  • Final Assembly & Test – $1.00

Total estimated cost: $148.00 New Apple TV

  • A4 – $15
  • Processor NAND/SDRAM MCP – $4
  • 512MB Buffer DRAM – $8
  • Ethernet – $3
  • WiFi 802.11n – $6
  • HDMI – $2
  • Other Chips – $3
  • Other Components – $2
  • Enclosures/Mechanicals  $4

 Total estimated cost: $47

Apple's A4 processor takes center stage

Times are tough, and in the recession era of today, the cheaper the better. many people adore books, which is why libraries are seeing record numbers during the recession (they are free entertainment choices). Today many people already have an ebook readers such as a Sony Reader or Kindle, or they just like to download onto their laptop computers. I’ve seen many classic books being used in a Homeschool environment. whichever the case, there are free ebooks up for download with any of the five sites below.

ManyBooks.net

Many Books is a very crisp website, easily navigated and searched, the site boasts that is it run solely on donations and the occasional website ad. it doesn’t push for donations, so if the reader cannot afford they won’t feel obligated. these books are free for the download and available in many different PDF formats, such as Kindle readers and Mobipocket. Particular fun to browse is the most popular listings to see what the majority are reading. if there is a certain tome needed for school lessons and such, it can also be browsed by author.

BookYards

Bookyards says they are the “library to the world” and with their selection, one would certainly believe it. they have over 16,000 books, 800,000 ebooks, and 384 videos. there are 32,000 ebook links as well. these are all in different categories and they’ve added ten new categories such as Literature, War, and Games. This is a relatively easy to navigate website, with plenty of free ebooks to download.

Project Gutenberg

Creator of the Project Gutenberg project, Michael Hart, created these digital books (ebooks) in 1971. he is the founder behind the site that 27,000 books and over 100,000 that are accessed via different partnerships. This is an all volunteer run site that seems to operate seamlessly. besides being able to browse the free ebooks by author and category, they also have a Top 100 list and a Newest list, so the information is always fresh to the reader.

Planet Ebook

There are 61 free ebooks on Planet Ebook, and they are all classics. This is a great site for War and Peace or getting through some Emily Bronte. the site is laid out in a wordpress blogger type atmosphere and has all its books listed in a single list form, which is linked to the download. it is very simple and to the point. This is a site to download free pdf ebooks direct to your reader.

Amazon’s Kindle Books Page

Of course the easiest place to get free Kindle books for the download is direct from Amazon. to find these go to Amazon’s website. do a search for kindle books and then shuffle the list from “low to high” in price. the reader now has a few pages of free content. you can click on the categories the same way if just a certain type of book is what is needed.

Each of these sites has made it easy to search for a specific title or browse a certain category. their free usage agreements make it to where the reader doesn’t have to worry about wasting money on a book that they may not enjoy. Try some free books for download today and see what can be found that may tease and tantalize the senses.

For free children’s Beatrix Potter ebooks on Kindle format, click here.

How to Get Free Kindle Ebooks